[Chinese manufacturer, Konka, and Trident to cooperate in development of new generation 1080p LCD TVs for the global market.]

Sunnyvale, CA -- Trident Microsystems, Inc. a worldwide leader in the development of advanced digital TV technology for the consumer digital video marketplace, and KONKA Group, a leading television and mobile phone manufacturer in China, today announced the establishment of a cooperative technology laboratory. KONKA and Trident will cooperate in digital TV and HD-ready TV decoding and video processing product development for 1080p LCD TVs based on Trident's HiDTV(TM) and SVP(TM) video processor families.

"KONKA is poised to benefit from the rapidly-expanding digital TV market and we are taking the necessary steps to ensure that we deliver 1080p LCD TVs with the best possible image quality," said David Liu, General Manager, Konka Group Co Ltd.. Digital Flat Display Company. "We are very pleased to work with an industry leader such as Trident in this important endeavor. With their advanced digital decoding and video processing technologies and deep R&D resources, we are confident that this cooperation will enable KONKA to produce China's highest quality 1080p television products."

"As one of China's largest TV manufacturers, KONKA has enjoyed the reputation of producing high quality, feature-rich televisions for the global market," said Dr. Jung Herng Chang, president of Trident Microsystems, Inc. "TV OEMs are facing the big challenge of delivering a large variety of competitive products in a very fast pace. It has now become an industrial trend for TV OEMs to select a competitive, trustworthy chip vendor as their long-term partner. We are very pleased that KONKA has recognized our technology and product leadership and has chosen Trident's HiDTV(TM) and SVP(TM) product families for their new generation of 1080p LCD TVs line-up."

The SVP(TM) EX family features Trident's Digital Cinema Reality Engine, DCRe(TM). DCRe(TM) video processing delivers optimal video fidelity to offer consumers compelling, cinema-like video images.

More...

Back to Headlines...