[New Samsung K5 offers built-in speakers that slide out, OLED technology, a music-mode alarm clock and it displays JPEGs.]

Ridgefield, NJ -- Samsung Electronics throws down the portable digital audio gauntlet with the launch of the K5 Digital Audio Player: a flash-memory based MP3 player with ground breaking built-in slide-out speakers, OLED LCD display, and a sleek one-button design. The K5 is a traveler's, teen's and everyone in between's digital best friend.

Most MP3 players are a solitary experience. Either you plug in earbuds or you have to lug around bulky, external speakers in order for anyone else to hear. Consumers never had a better alternative - until now. The Samsung K5 offers two small clear speakers built right into the sleek, compact device. This groundbreaking technology delivers better sound than anything you would expect could fit in your pocket.

Now consumers can entertain guests with a big sound out of a small package. For those users on-the-go the player still offers consumers the option of listening to their music privately with a set of base thumping ear buds.

The K5's slide-out speakers deliver rich, smooth audio and its sliding out speakers upholds the K5's slick look. The K5 is able to sit perfectly on any flat surface providing the ultimate portable shareable scenario.

Breaking new ground in both form and functionality, the K5 is the first Samsung digital audio player to use OLED technology. The display and navigational array are smooth to the touch with sparkly ice blue adaptive graphics. The menu and navigation system is simple to use and add to the product's appeal. Another most requested travel function is an alarm clock which the K5 sports, allowing consumers to wake up to their favorite songs rather than a jolting alarm clock buzz.

It's comfortable two-part ear buds and its top digital quality sound raises the bar for enhanced, on-the-go listening. The K5 also displays JPEGs with a 1.7-inch full-color screen for bright, clear images. Now users can create a personalized slideshow by setting their pictures to a variety of tunes.

Once the party is started, it may as well keep going, so the K5 was designed with a hearty battery life of up to 30 hours using earphones, or 6 hours in speaker mode. The K5 supports consumer's existing MP3 collection or popular subscription services such as Napster, Rhapsody, Yahoo, and Urge so they can easily play their content transferred from a PC.

To coincide with the launch of the K5, Samsung developed the MPFreedom campaign which demonstrates the freedom of choice music subscription services offer consumers. This campaign represents the benefit of not being held down to one particular outlet, but to living wirelessly, and express individuality.

The K5 also features a built-in FM radio tuner and supports MP3, WMA, WMA DRM10 and JPEG formats. It is available in black and will ship later in the year in pink.

Samsung's K5 will be available on September 10th at $209.99 MSRP (2GB) and $259.99 MSRP (4GB).

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