[Samsung customers now have better access to technical support.]

Ridgefield Park, NJ -- Samsung Electronics, a market leader and award-winning innovator in consumer electronics, announced today the launch of its Blu-ray Resource Center which will be hosted on the company's web site.

The Blu-ray Resource Center will offer all current and future Samsung Blu-ray consumers an easy-to-navigate online resource featuring helpful FAQs, new product and firmware introductions from Samsung, as well as the opportunity to chat live with a Samsung Blu-ray support specialist. In addition, Samsung will introduce a new Weekly Topic on the site to provide Samsung's perspective on current Blu-ray product issues and to further educate consumers on the advantages of Blu-ray.

"Now that Blu-ray is the future of HD, Samsung recognized the need to develop a single online location where current Blu-ray owners and those seeking out more information, can go to address their Blu-ray needs," said Reid Sullivan, Vice President of Audio/Video & Digital Imaging at Samsung Electronics America. "With answers to nearly every Blu-ray question and access to trained Samsung tech support, we believe the Blu-ray Resource Center will help consumers maximize the performance and potential of their Samsung Blu-ray player pre or post sale."

Featuring two distinct sections customized for their respective audiences labeled "Blu-ray Owners" and "Looking to Buy", consumers visiting the site will easily be able to access the information pertinent to their Blu-ray needs:

- Current Blu-ray owners are able to register their Samsung Blu-ray player on the Blu-ray Resource Center, allowing them to receive firmware update notifications via email. Weekly Topics aimed to help current Blu-ray owners will focus on addressing issues such as firmware upgrades, audio codecs and BD-Live.

- Future Blu-ray owners will have access to simplified Blu-ray FAQs for beginners and information on various Samsung Blu-ray players including direct links for easy online purchase. Weekly Topics aimed to help future Blu-ray owners will focus on helping consumers determine which Blu-ray player to purchase and understand the Blu-ray technology.

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